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TriMarine Sells Investment in Chicken of the Sea
Popular Brand Now Wholly Owned by Thai Union
SAN PEDRO, CALIFORNIA
Dec. 11, 2000ó
TriMarine International and Edmund Gann announced today that they
have agreed to sell their 50% interest in Chicken of the Sea International
to Thai Union International, Inc., a wholly owned subsidiary of
Thai Union Frozen Product PLC. Gann Family Trust is also selling
its 25% interest in Chicken of the Sea to Thai Union. After completing
the acquisition, Thai Union will own 100% of Chicken of the Sea.
`` We are thankful to TriMarine and Mr. Edmund Gann for the wonderful
and gratifying experience we have enjoyed since becoming partners
with them in Chicken of the Seaíí said Thiraphong Chansiri, President
of Thai Union. ``This is an exciting development in the growth of
Thai Union. Chicken of the Sea is a very valuable consumer brand
and we look forward to its continued success.î
Thai Union, TriMarine and Gann have been partners in the canned
tuna business since 1996. TriMarine and Gann had bought the assets
of Pan Pacific Fisheries, a tuna cannery in the port of Los Angeles,
from the U.S. Bankruptcy Court. Thai Union joined TriMarine and
Gann in that investment and then in 1997 the group purchased the
assets of Van Camp Seafood including the popular Chicken of the
Sea brand also out of bankruptcy proceedings. Under the ownership
and new strategic direction of Thai Union, Gann and TriMarine, Chicken
of the Sea has prospered in the market. Chicken of the Sea presently
has a 17.5% share of the US canned tuna market.
ìWe are very happy for Thai Union. You canít ask for better partners.
We are grateful for the success of Chicken of the Sea. This divestiture
means that TriMarine can return to its traditional role as strategic
supplier of raw material to the global tuna industry,î said Renato
Curto President of TriMarine International. TriMarine led the acquisition
of Chicken of the Sea by Gann and Thai Union at a time when the
famous brand was in deep financial difficulty. ìThere was a need
for someone from industry to step forward and help the company get
back on its feet. If we hadnít done so, the former owners, who didnít
understand the tuna business, might have liquidated the company.
Thereís tremendous value in that brand. We look forward to their
continued success,î added Mr. Curto.
For further information, contact Joe
Hamby
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