Tri Marine Announces Marine Stewardship Council (MSC) Full Assessment of Western and Central Pacific Skipjack and Yellowfin Tuna


BELLEVUE, Wash. – January 6, 2015 – Today, Tri Marine announced that its fleet of 10 American Samoa-based tuna purse seiners has entered into Marine Stewardship Council (MSC) full assessment.  An independent team of scientists will assess the sustainability of Tri Marine’s catch of free school skipjack and yellowfin tuna in the Western and Central Pacific.  Tri Marine is working with the MSC certified Parties to the Nauru Agreement (PNA) fishery to qualify the fish it catches in PNA waters under their existing certification.   This new certification will include tuna caught in US territorial waters, the waters of several Forum Fisheries Agency member countries, and the high seas. 

 “Broadening our portfolio of MSC certified fisheries and products is an important part of Tri Marine’s sustainability strategy,” stated Matthew Owens, Tri Marine’s director of environmental policy.  “We have worked hard over the past year to codify our sustainability policy, making it public on our website, with industry leading practices.”

MSC is widely regarded as the most reputable sustainability certification available for wild capture fisheries. The MSC certification and eco-label program has allowed millions of consumers and retailers to have more transparency in the seafood they purchase.

“MSC commends companies like Tri Marine who share the important value of sustainability and transparency by putting themselves under the microscope of the MSC assessment process,” explained Bill Holden, Pacific Fisheries Outreach Manager at MSC. “If this fleet proves itself sustainable to the world’s most rigorous standard for sustainability, it will then qualify to use our MSC eco-label.”

Leading environmental NGOs share MSC’s appreciation for Tri Marine’s leadership in initiating the MSC assessment process.

“Marine Stewardship Council certification is scientifically robust and credible.  The blue MSC eco-label provides clear assurance to the consumer that the seafood product is sustainable.  The World Wildlife Fund (WWF) is very supportive of fisheries achieving certification, and applauds Tri Marine for taking this important step,” says Bill Fox, WWF US vice president of fisheries.

In addition to Tri Marine’s investment in the MSC certification process, the company is also a founding member of the International Seafood Sustainability Foundation (ISSF), which encourages and supports the continued efforts of industry to lead sustainability efforts, including MSC assessments.

According to ISSF president, Susan Jackson, "As the standard for sustainable fisheries certification, MSC criteria is a critical benchmark for ISSF's mission of improving the sustainability of global tuna stocks. By participating in ISSF, Tri Marine supports the development and implementation of verifiable, science-based practices, commitments and international management measures for more sustainable tuna fisheries. Today's announcement further demonstrates their consistent and growing commitment to tuna sustainability." 

In other developments regarding MSC, Tri Marine’s North American marketing subsidiary, the Tuna Store, recently launched its own brand of MSC certified products under its Ocean Naturals label. These include MSC certified pole and line skipjack and MSC certified pole and troll albacore. Tri Marine’s subsidiary company in the Solomon Islands, National Fisheries Developments (NFD), is also investing in sustainability and will soon announce MSC full assessments for its purse seine and pole and line fleets for skipjack and yellowfin tuna.

“Seafood buyers, including end consumers, can promote marine conservation with their purchasing decisions.  Buying MSC certified sustainable seafood is one way of doing that,” added Owens. “Fisheries are a shared resource in a global economy, so it’s important to have a global certification scheme for sustainable fishing. Safeguarding seafood supplies is key to maintaining healthy ecosystems and vibrant fishing communities.”

ABOUT Tri Marine

Tri Marine is a recognized leader in fishing, processing and distributing high-quality tuna products to the world’s markets.  The company focuses on quality, sustainability, innovation, and customer satisfaction.  As a socially responsible operator, Tri Marine has chosen to invest and to become heavily involved in communities closest to the fisheries resources.  Together with its workforce of over 5,000 employees, Tri Marine is committed to all of its customers, suppliers and stakeholders for the long-term. For more information, visit



The Marine Stewardship Council (MSC) is an international non-profit organisation set up to help transform the seafood market to a sustainable basis. MSC sets a standard for sustainable fishing based on three core principles:

*  Healthy fish populations
*  Reduced impact of marine ecosystems
Effective management of the fishery

MSC’s mission is to use their eco-label and fishery certification program to contribute to the health of the world’s oceans.