Don Binotto Named CEO of The Tuna Store and Samoa Tuna Processors

30-year Seafood Industry Veteran Takes Reins at Two Tri Marine Companies

BELLEVUE, Wash. (March 18, 2015) Tri Marine announced today that it has hired Donald Binotto as CEO of both The Tuna Store and Samoa Tuna Processors. A recognized innovator and respected leader in the seafood industry, Binotto brings more than 30 years of experience in both senior management and consumer marketing to the companies. 

"Don is one of the foremost global leaders in the tuna industry," said Renato Curto, CEO of Tri Marine. "His many years of experience and his proven enthusiasm and passion for our industry, along with his renewed commitment to quality and sustainability will be tremendous assets to our Group and, in particular, to The Tuna Store and Samoa Tuna Processors. As CEO of both companies, Don will run a vertically integrated business that guarantees, among other things, full traceability of our U.S. origin tuna to our customers."

Prior to joining The Tuna Store and Samoa Tuna Processors, Binotto held leadership positions with the world’s top producers and distributors of shelf-stable and frozen seafood products. This includes over 20 years at StarKist where he was CEO collectively for about 13 years under the ownership of Heinz, Del Monte and Dongwon. A longtime supporter of improved sustainability in the industry, Binotto also assisted in co-founding the International Seafood Sustainability Foundation (ISSF), of which Tri Marine is a founding member.

The newly inaugurated Samoa Tuna Processors is a state-of-the-art processing facility in American Samoa that produces shelf-stable and frozen products that are marketed and sold to the U.S. through The Tuna Store. Because of the vertical integration of Tri Marine’s U.S. flagged vessels, Samoa Tuna Processors and The Tuna Store, the company is able to market and sell "Product of the USA"-labeled tuna to its customers. That vertical integration also uniquely positions the company to provide its customers of private label and branded tuna with traceability that adheres to the highest standards in quality and sustainability.

"The innovation taking place at The Tuna Store and Samoa Tuna Processors has the opportunity to be a real game-changer in the industry, and I am excited to take part in shaping its future," Binotto said. "Tri Marine’s commitment to quality, sustainability, and the communities where it does business provides a great foundation for growth and success."

ABOUT THE tuna store

The Tuna Store is a leading supplier of private-label and branded tuna, packaged in cans or pouches destined to the retail and food service markets. The Tuna Store is also a premier supplier of the recently launched ultra-low temperature (ULT) tuna, which is also destined to food service distributors and retail stores. As part of the Tri Marine Group of Companies, which includes an American-flagged fleet based in American Samoa and a Solomon Islands flag fleet based in Noro, as well as tuna processing plants in American Samoa, Solomon Islands, Ecuador and Colombia, The Tuna Store’s vertical integration affords it unique access to tuna resources, allowing the company to control every link in the supply chain. For more information, please visit


On January 24, 2015, Tri Marine celebrated the inauguration of Samoa Tuna Processors in American Samoa after a four-year, $70 million renovation that has made it one of the most efficient, state-of-the-art tuna processing facilities in the industry. Expected to commence production in May 2015, the plant will be processing shelf-stable and frozen tuna products, which will be distributed exclusively by The Tuna Store, mainly in the United States.

ABOUT Tri Marine

Tri Marine is a recognized leader in fishing, processing and distributing high-quality tuna products to the world’s markets. The company focuses on quality, sustainability, innovation and customer satisfaction. As a socially responsible operator, Tri Marine has chosen to invest in the communities closest to fishery resources. Together with its workforce of over 5,000 employees, Tri Marine is committed to all of its customers, suppliers and stakeholders for the long term. For more information, visit